These colour references should be used to match for correct reproduction of all colours by professional printers.
Process (CMYK) colour printing
Most of our collateral is printed CMYK, either offset or digital print on uncoated or matt paper. Custom CMYK colour breakdowns have been selected to provide the best possible result for process colour reproduction. The Pantone Uncoated colour swatches are to be used if you have a limit of 1 to 2 colours, and are useful if you need to match other materials, such as fabric or paint using industry standard swatches. For best results give your printer a previously printed sample to match to.
Colour for screen reproduction
Due to different screens and browsers, it’s difficult to get consistency with colours on screen. We have chosen the closest RGB/HEX colour conversions from the custom CMYK breakdowns using Apple RGB as a benchmark.
At Otago Polytechnic, we assign one primary colour for each audience catergory, This helps to enhance our customer experience of the brand. Therefore, it is important to understand our audience before applying colour.
Supporting colours have been introduced for two purposes:
- To improve audience engagement with the brand. For example: Excite, special campaigns, events and internal student activities
- Flexibility to enable commercial business alignment. For example: KO cafe, workSpace
Rules for supporting colours
- You MUST include at least one colour from the primary colours group before applying a supporting colour.
- The primary colour must be used for 70% of an overall design, with the supporting colour used to complement the primary colours to 30%
- The overall use of a supporting colour in a design and layout must not exceed 30%.
Supporting colour as a primary colour
Supporting colours can be used as a primary colour in your visual identity in special circumstances with the approval of Marketing and Communications/Leadership Team. This rules only applies to Strategic Architecture and Engagement Visual Identity.