Otago Polytechnic

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Researcher profile for Richard Mitchell

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Richard Mitchell

Richard.Mitchell@op.ac.nz

0000-0002-3988-8735

Richard is a Professor in the Food Design Institute at Otago Polytechnic. As a consumer behaviour expert and geographer, he brings together an understanding of people and place to the design of food experiences, culinary arts and design curricula and food and beverage strategies.

Richard has a PhD in consumer loyalty in wine tourism from the University of Otago, as well as a BA (Hons) in Geography from the University of Otago, and Graduate Diplomas in Tertiary Education and in Tourism from Otago Polytechnic. He is a member of the managing committee for EatNZ, an industry body promoting New Zealand food to the world. He has previously been chair of the former New Zealand Food and Wine Tourism Network.

Richard’s current diverse research interests include food design, disobedient models of education, food and beverage consumer behaviour and regional development. He takes a student-led approach to postgraduate supervision, having experience supervising postgraduate students with a range of methodologies and subjects, including work-based learning.

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