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Choosing a cleaner

Digital marketing strategies are an essential part of a company's marketing plan.

A local cleaning company, Wanaclean, provides commercial and residential cleaning services. The business worked with our Applied Management student Custan Pereira to help develop a marketing strategy to attract new customers.

Custan surveyed clients and others who followed the company on social media, to find out their purposes in using cleaning services. Amongst other things this confirmed that current customers were satisfied with the quality of service they were receiving. Custan also undertook competitor analysis for Wanaclean.

He recommended that their marketing strategy should consider paid Facebook advertisements and update their website, emphasising trustworthiness and reliability and including customer reviews. The company could also consider offering a wider range of services.

March 2021

Image credit: Hitty Evie, used under Creative Commons licence CC BY-NC-ND 2.0