This year's Audacious Business Plan competition was won by a team of four Otago Polytechnic students.
APT Marketing identified a niche in the showcase / expo market for an app that streamlines communication between stallholders and visitors. Rob Burroughs, Mark Gowans, Olufemi Olusina and Grayson Orr are all third year Bachelor of Information Technology students who have developed this project in their spare time.
Showcase visitors can download the app which will provide them a list of the stallholders at the event. Visitors can then scan a QR code at a stall in order to receive information about that stallholder's business and to enter a prize draw that the stallholder may be running. The visitor's contact details will then be passed on to the stallholder.
Under the business plan developed by the students, stallholders can pay a premium for a higher level of service, eg for a higher ranking in the list of stallholders, or to include a photograph. Event organisers who pay to include their event on the app will be able to use it to award a spot prize to a visitor, to find out which stalls and how many stalls visitors stopped at, and eventually also for e-ticketing. The APT Marketing business plan and pitch won them the Audacious Business Plan competition last month.
The student team has already built a prototype for Android which is available for free download from the Play store. The app was trialled at the IT Student Showcase on Friday 15 June 2018 for displays of student projects from the first half of 2018. Now the team is looking forward to developing their business ideas and building an iOS version during the second half of the year.
Image credit: Mathieu Plourde, used under Creative Commons licence CC BY 2.0