A collection born out of frustration with the amount of waste generated by the fashion industry has garnered national recognition for designer, Fiona Clements.
Fiona’s third-year collection Chimerical Conundrums was carefully pieced together using fabric offcuts sourced from the Dunedin clothing stores, Adventure Outfitters and St Clair Design. Colourful knitted hoods with dinosaur patterns on them completed the looks.
“Sorting the pieces of fabric took ages. I lay the shapes on the floor so I could see their curves and how they could fit together. There was a bit of trial and error involved,” she says.
Her sustainable designs have already attracted considerable industry attention. She showed her collection at the 2012 iD Dunedin Fashion Show, after impressing a panel of fashion luminaries such as Margi Robertson and Charmaine Reveley, and was selected as a 2012 finalist in the Miromoda Fashion Design Awards in Wellington.
She hopes the exposure and recognition she is gaining will encourage consumers and designers to think about creating and purchasing sustainably. “It’s not about trying to make people feel bad or guilty, but to think more about the way forward; consuming less for longer.”