Initially starting his studies with a Communication qualification at University, Sam Ralph decided that it wasn’t quite the thing for him. After hearing about his love of design, his course adviser suggested he try Otago Polytechnic’s Certificate in Fashion Studies (Level 4).
“I kind of stumbled into it and it’s the best decision I’ve made in my life!”
After completing the Certificate, Sam applied for the Bachelor of Design (Fashion), the logical next step. While studying, Sam had the once in a lifetime opportunity to take part in a Shanghai Sister City exchange. “I fell in love with China on that trip. I was able to experience the culture and lifestyle but more importantly have a foot in the door to the Chinese fashion Industry.”
Sam now lives in Melbourne and recently launched his label ‘No End’ to the world at the Mercedes Benz Fashion Week in Beijing.
“No End started with a group of designers, myself with my fashion experience and another two friends who have architecture and interior design backgrounds. We believe there is too much wastage in fashion today so our label is fighting against this way of thinking and working.”
Sam says they source high quality fabrics from around the world and “design with a classic yet interesting sensibility, so that pieces can be treasured and worn for years and still be in fashion.” They produce small numbers of every garment and keep waste to a minimum.
No End is currently stocked in a design store in Galleries Lafayette in Xidan, Beijing CBD and Sam hopes it will be in three more design stores by the end of next year as well as their own retail space.
“I am so blessed to have the support and encouragement from Otago Polytechnic especially from Margo Barton and other tutors who mentored me and taught me everything I needed to know to succeed in the fashion industry. There are still many years ahead of hard work, long hours and no sleep but this is something I look forward to and am excited about, because when you do something you love and are passionate about it is all worth it!”
Photo by Glenn Schuitman - Pop-Up Creative Beijing.