Otago Polytechnic

Bachelor of Applied Management

Want to gain the understanding and expertise to work in a range of dynamic management environments at operational and strategic levels?

Gain a business degree based in real world knowledge. This programme has industry experience at its centre, incorporating case studies, workplace-based or focused assignments, and a major internship and associated research project. You will develop the understanding, skills and capabilities to work in a range of management environments at operational and strategic levels.

Study in Dunedin

In the first year, you will study eight core generic business papers via a range of integrated experiential projects. The emphasis is on team/group work and the development of skills and capabilities identified in the graduate profile. You may specialise in up to two majors from your second year or develop your own coherent path of study (approved by your Programme Leader). A range of majors are on offer (see below). You also have the opportunity to study for one or two semesters at one of our partner universities overseas (including in the USA, Germany and Hong Kong).

Study in Auckland (for international students only)

Auckland offer specialisations in the following majors:

  • Hotel Management
  • Sales and Marketing.
Study via Capable NZ

If you have extensive knowledge and skills due to practical experience in business, please enquire about our recognition of prior learning process. You may have already gained credits towards this qualification. Read more about studying the Bachelor of Applied Management via Capable NZ here. And click here to access our online self-assessment tool to see if Capable NZ is right for you. You need to do this before applying for the programme. If it is right for you, we will then ask you to complete the application process. 

Majors available 

You may specialise in up to two majors from your second year or develop your own coherent path of study (approved by your Programme Leader). 

Please note: Not all of the listed majors will be offered every year. The option of a non-specified major is also available. Please contact us for more information about specific majors and to discuss your choice.

Adventure Tourism Management (new for 2017)

Adevnture tourism is one of the fastest growing and most exciting tourism segments in the world. As the market matures and grows, there is a greater need for employees with a sound understanding of the unique aspects of adventure tourism. This exciting new major, developed in partnership with CrossLearningNZ will provide you with valuable insight into the industry. Courses include Adventure Tourism Management, Tourism Multimedia and Principles of Leadership. 

Business Transformation and Change

Explore how new technology, optimised processes, emerging business models and employee-consumer behaviour interact to create sustainable and differentiated enterprises. Career opportunities include project leadership, change management, advisory roles, coaching, training/learning and development, strategic planning, performance management and organisational development roles.

Event Management

This fast-paced industry requires vibrant, organised and dedicated people and there is a growing demand for qualified event management practitioners both here and overseas. Careers exist in event planning and management, conference management, sponsorship and fundraising, and the hospitality and entertainment industries.

Hotel Management

This major will ensure that you are well-suited for employment in a supervisory or management capacity within the accommodation, hospitality and tourism-related sectors, including hotels, resorts, restaurants, events and convention centres. You could even think about setting up your own small business.You will be able to use your knowledge to evaluate operational matters and to implement processes across a range of specialist areas including operations management and marketing services.

Human Resource Management

With a strong applied human resources focus, this programme is ideal if you wish to specialise and find start an HR career. This practical approach is coupled with exploration of human resource practices and issues (both current and future-focused), applicable to a wide range of roles and organisations.

Sales and Marketing

Marketing and selling products and services in today's competitive business environment requires a sophisticated and unique skill set. A sales and marketing degree specialisation allows you to acquire the expertise to work in a variety of career fields such as sales, advertising, marketing, promotions and public relations.

Sport Management

Developed to meet the growing demand for sporting event management at local, national and international level, you will be equipped to work at supervisory or higher management levels in sporting/event organisations.

Strategic Management

Ideal if you wish to develop a portable set of management experiences applicable to a wide range of industries, this major has an applied approach focusing on the strategic nature of business management.

Tourism Management

Developed to meet the current needs of the tourism industry locally, nationally and internationally, you will be equipped with the skills to work at a supervisory or management level, or to operate your own business.

Entry requirements 
  • If you are under 20, you must have:
    • NCEA Level 3 including:
      • 14 credits at Level 3 or above in three NZQA approved university entrance subjects, and
      • Literacy-10 credits at Level 2 or above, made up of:
        • 5 credits in reading and 5 credits in writing, and
      • Numeracy-10 credits at Level 1 or above, made up of:
        • specified achievement standards available through a range of subjects OR
        • package of three numeracy unit standards (26623, 26626, 26627- all three required).
  • If you are over 20, you must supply evidence of industry experience and/or alternative qualifications such as the New Zealand Diploma in Business.
  • If you are a school leaver or adult applicant who does not meet all of the entry criteria, you may still be given provisional entry to year one at the discretion of the Programme Leader.
  • International students will be individually assessed to ensure they meet degree-level entry requirements. Click here for equivalent academic entry requirements by country.
  • If English is not your first language, you must also demonstrate English language skills equivalent to an IELTS overall band score (academic) of 6.0, with no less than 5.5 in any band.
  • Successful completion of our New Zealand Certificate in English Language (Level 4) programme is an acceptable equivalent. 
Bridging and study options

The New Zealand Diploma in Business (offered at our Dunedin campus) provides a sound initial understanding of business operations and therefore provides a good pathway into this programme. Other programmes of study may also provide bridging options, particularly a diploma at level 5.

You will study - Dunedin 
Study core business papers through a series of integrated, experiential projects during your first year. In years two and three, your programme will be tailored towards your chosen major(s) and will incorporate relevant industry-based learning. In the final semester of year three, you will undertake an internship and associated research project in the workplace.

Take the opportunity to study a single major with five electives OR a double major, within three years of full-time study. Alternatively, embark on a non-specified major in which you choose your own coherent path of study (with written permission from the Programme Leader).

Year One

Year Two

Year Three


Introduction to Accounting

Business, Heritage, Culture and Sustainability

Professional Communication

Business Computing


Commercial Law

Introduction to Marketing

Research Methodology

Applied Management

Plus six papers at Level 6

Four papers at Level 7






You will study - Auckland 

You will learn by looking at case studies, completing workplace assignments and a major research project. Develop the understanding and skills to work in a range of management environments at operational and strategic levels. In addition, you will receive assistance with part-time job placement during your studies and with job placement upon successful completion of your degree. 

Level 5

Level 6

Level 7

Introduction to Accounting

Professional Communication

Business Heritage, Culture and Sustainability

Commercial Law


Introduction to Marketing

Business Computing


Accounting Practices

Applied Management

Research Methodology


Event Planning and Management

Market Development and Sales

Accounting Practices 

Human Resources

Services Marketing Management

Principles of Leadership

Strategic Management

International Marketing

Business Transformation

and Change



You will complete a 400-hour internship, gaining hands-on experience and developing important industry and business connections. You may focus on an area of specific interest to you such as strategic management, human resource management, sales and marketing, hotel or tourism management. 

Your workload

In your first year, course work will require approximately 30 hours of both directed and self-directed study per week. As you progress through the qualification, directed study hours are reduced as your study becomes much more self-directed.

Programme structure - Dunedin 




All generic business papers must be completed for progression into the second year of the degree. Completion of the first year also provides an exit qualification, the New Zealand Diploma in Business (Level 5). Please note that this is only awarded to students who have successfully completed all eight papers AND who are leaving at the end of the first year.


For a single major: three Level 6 papers of a specified major, two core papers and another three elective papers at any level.

For a double major: six Level 6 papers from two majors and two core papers - no electives are required.  


Study the two Level 7 papers for your major and two further elective papers at Level 7 OR if studying a double major select two Level 7 papers for each major, ie, four altogether. 


Internship Project


Full semester paper - this paper cannot be studied until ALL other papers have been successfully completed.

Programme structure - Auckland 




8 papers - 32 weeks of study


8 papers - 32 weeks of study


4 papers + Internship Project (400 hours) - 32 weeks of study

Further study options

Acquire advanced business management skills and knowledge through postgraduate study in management.

Additional costs

You will need to purchase some textbooks during this programme and also cover any costs associated with field trips.


You will need to purchase some textbooks during this programme.

Student loans/allowances

Student loans and allowances are for domestic students only. For information about student loans and allowances please visit the Studylink website. It is important to apply for your student loan/allowance at the same time as you apply for this programme, due to the length of time Studylink take to process applications. Loan/allowance applications can be cancelled at any time if you decide to withdraw your programme application or if it is unsuccessful. 


While every effort is made to ensure that this sheet is accurate, Otago Polytechnic reserves the right to amend, alter or withdraw any of the contained information. The fees shown in this document are indicative ONLY. Both domestic and international fees are subject to change and are dependent on the development and implementation of Government policies. Please note that additional fees may from time to time be required for external examination, NZQA fees and/or additional material fees.

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