- A bachelor's degree in any discipline OR equivalent skills/experience.
- You may NOT enrol in a major that you have already studied at undergraduate level.
- International students will be individually assessed to ensure they meet the entry requirements. Click here for equivalent academic entry requirements by country.
- If English is not your first language, you must provide:
- New Zealand University Entrance OR
- Overall Academic IELTS 6.0 with no individual band score lower than 5.5 (achieved in one test completed in the last two years), OR
- Acceptable alternative evidence of the required IELTS (see here for NZQA proficiency table and here for list of recognised proficiency tests).
If you need to improve your English Language skills, we offer a wide range of English programmes.
You must supply certified copies of proof of identify, academic records and proof of residency (where appropriate).
You will study
You will complete 120 credits of learning, of which 75 must be at Level 7.
Consumer Behaviour: Examine how we make consumption decisions and how organisations attempt to influence them.
Market Development and Sales: Learn to understand the critical characteristics, skills and knowledge required to operate successfully in a modern sales environment.
Marketing Planning and Control: Learn and apply planning fundamentals to achieve marketing objectives for contemporary organisations.
International Marketing: Understand the bases of cultural differences, international business and the implications for introducing and marketing goods and services in foreign markets.
Strategic Marketing: Examine how companies choose customers, markets and determine market offerings to compete in dynamic environments.
Industry Project: This provides an opportunity to balance theory with applied learning in your workplace or host organisation and tailor your studies accordingly to your interest. The project involves a workload of 200 hours, completing a written research project investigating an issue/problem that adds value to the organisation. This industry project will be useful in developing team work, communication and other soft skills/capabilities and in helping establish industry connections post-graduation.
|Market Development and Sales||6||15|
|Marketing Planning and Control||6||15|
|Organisational Research Design||7||15|
If studying at our Dunedin Campus
Your programme of study will generally include lectures and seminars/ tutorials. You will be expected to contribute at least 20 hours per week of your own time in self-directed study to allow for successful completion of the qualification. You will also complete a 200-hour industry project, gaining hands-on experience and developing important industry and business connections.
If studying at our Auckland International Campus
You will be expected to spend about 38 hours per week (or 300 hours per study block) on your course work. This includes both scheduled class time and self-directed study. Some of these hours may be spent in a workplace gaining hands-on experience and developing important industry and business connections.
Further study options
Progress into higher levels of learning and enhance your employment potential with postgraduate study in Sales and Marketing.
Student loans and allowances
Student loans and allowances are for domestic students only. For information about student loans and allowances please visit the Studylink website. It is important to apply for your student loan/allowance at the same time as you apply for this programme, due to the length of time Studylink take to process. Loan/allowance applications can be cancelled at any time if you decide to withdraw your programme application or if it is unsuccessful.
While every effort is made to ensure that this sheet is accurate, Otago Polytechnic reserves the right to amend, alter or withdraw any of the contained information. The fees shown in this document are indicative ONLY. Both domestic and international fees are subject to change and are dependent on the development and implementation of Government policies. Please note that additional fees may from time to time be required for external examination, NZQA fees and/or additional material fees.